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Digital-Ad Revenue Enables Self-funding Scoreboard

Published Aug 16, 2017, 02:06 pm

An entirely free digital scoreboard upgrade; it sounds too good to be true, but that is exactly what Reverend Jonathan Dinger and Grace Lutheran School received when they partnered with ScoreVision’s digital ad service.

“Once I learned about the advertising capabilities of the software, I felt confident I could find sponsors in our community...in a handful of days, we had enough interest to cover both the hardware and annual software costs of the system.” - Reverend Jonathan Dinger, Grace Lutheran Headmaster.

The ScoreVision system integrates digital advertising on all of its displays, ranging from digital ads to animated ads and videos. The advertising revenue available with these sponsorships makes funding brand new multimedia displays possible for schools everywhere.

Grace Lutheran is just one of the many schools that have been able to fully fund their ScoreVision LED system through sponsorship and ad revenue - some in as little as 10 days. Not only are the boards self-funding, they continue to generate profit throughout their lifetime. With an indoor board alone, schools can generate over $50,000 throughout a standard one year sponsor partnership. This number skyrockets to over $130,000 per year if the school has both indoor and outdoor boards.

“Anyone can advertise on our boards; [the boards] pay for themselves with that revenue and then continue to generate revenue for our athletic programs.” - Skutt Catholic President Jeremy Moore.

The Digital Media Sales Program has also helped small schools install professional-grade LED displays when they would have otherwise lacked funding. Once the system is installed, the school can utilize the multimedia functionality for other uses as well, including pep rallies, film review, graduations, community events and more.

Often times the only obstacle between a school and an upgraded LED system is the price tag. But with ScoreVision’s digital ad program, schools can generate enough revenue to pay for the displays, as well as make a profit.

To read more about Grace Lutheran’s fundraising efforts click here.

To learn more about how your school can utilize our Digital Media Sales program to finance a ScoreVision system click here.

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